Department of Foreign Language Business Communication

  • Description
  • Mission statement

    The Department of Foreign Language Business Communication at WU (Vienna University of Economics and Business) is the largest university research- and education center in the field of foreign language business communication in Europe, and is highly committed to multilingualism.

    We understand language(s) and communication as vital for value creation in all economic action in the commercial, non-profit, and public sector. Our language- and communication-based approach is an integral part of the research and teaching taking place at Vienna University of Economics and Business Administration.


    The thematic emphasis and research questions of our Department are geared to language use in business with all its aspects. Our theories and methodology are well founded in applied linguistics, in language acquisition research, and in the individual language and literature studies – i.e. English philology, Romance, and Slavic language studies –, as well as in cultural, social, and economic sciences.


    The curricula at the Department reflect the requirements of business practice on an advanced university level. The courses offered are conducted by our innovative team with great didactic and technical expertise, and integrate the latest research results.

    We continually evaluate the quality of the Department’s research and teaching activities, comparing our performance with the highest international standards.


    Our department consists of three institutes:

    Head of Department: Professor Wolfgang Obenaus

    Deputy Head of Department: Professor Martin Stegu

    Departmentmanager: Dr. Elisabeth Peters

    Research Profile

    "The analysis and optimization of business communication"

    The researchers of the Department for Foreign Language Business Communication concentrate primarily on the following research areas:

    • Discourse in a microeconomic and macroeconomic context: corporate communication, language policies, scientific discourse in mass media, etc.
    • Specialist language and terminology: sectoral specialized terminology, product and brand name research, etc.
    • Cultural studies and intercultural communication: intercultural pragmatics, etc.
    • Foreign language education research: language awareness, language learning strategies, e-learning, etc.

    All four research areas are based on linguistic principles, including reflections on methodology and theory.

    We are member of the LIBRI - Linguists for Business Research Initiative.

    WU Online Papers in International Business Communication

    The Department of Foreign Language Business Communication seeks to increase the profile of its research in three particular areas of interest by means of an electronic publication. The WU Online Papers in International Business Communication emerged from the WU's electronic publication forum ePub and focus on the four main research areas of the Department:

    In spite of the term “Working Papers” used by ePub, the WU Online Papers in International Business Communication are to be understood as finished articles and NOT as work in progress.

    The aim of our Online Papers is to offer quick, easy and full text access to high-quality academic contributions.

    Papers that are published as WU Online Papers in International Business Communication may of course be published elsewhere.


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