Centre for Creative Practice and Cultural Economy (CPCE)

Established in 2009, the Creative Practice and Cultural Economy Research Centre (CPCE) explores and promotes new ways of binding cultural and economic qualities into a creative fabric of value.

CPCE provides a framework for the investigation of creative practice within a cultural economy context.  It merges creative practice with cross-disciplinary areas such as cultural analysis, information technology, media, public history and economics.

Creative Practice brings new understandings to the Creative Industries concept.  It explores a range of perspectives on the process of creativity from inception to production, in order to determine how meaning is made in contemporary society across a   range of cultural forms.

CPCE's core investigations are the key issues of ‘cultural and economic values’, their nature, their purpose and most importantly, their intersection with each other and with creative practice.  This entails not only the tangible qualities that emerge through process and production, but the intangible processes of individual values, sense of place, identity and passion that are captured within all creative works.

Building creative societies

Multimodality embraces representations of a plethora of cultural artefacts – from toys to towns and cities – working with resources including colour, gesture, language, music and sound to create new understandings as to how they function or might function in contemporary digital media.

Creative media

Media Arts produces and analyses the established forms of cinema, radio/sound, television/video and installation at the same time as it concentrates on interactive and locative media that are now emerging because of digital technology.

Cultural heritage and tourism

Public History, Memory and Heritage promotes and researches the practice and understanding of public history in the academy, the community and cultural industries.

Media and communication practices

Public Communication provides a focus for research, debate and dissemination of knowledge about ideas, issues and events in public communication.

Wine and food

Cultural Economy of Wine conceptualises wine as much as an experience, embracing artisan and symbolic qualities beyond the consumable item. The entire winemaking process is one that should integrate qualities such as individual and community values, terroir, 'sense of place' and history with the more tangible elements of vineyard management, harvesting, fermentation, maturation and distribution.

Writing and literary cultures

Creative Writing promotes and supports research into new writing, creating synergies with government, industry and community bodies in writing, editing and publishing.