After Stockholm (Sweden), Zurich (Switzerland), London (UK), Pamplona (Spain), Turku (Finland), Montreal (Canada), Lisbon (Portugal), Beijing (China) and Bogota (Colombia), the conference will finally head to a special Mediterranean destination.
The 2012 Media Economics & Management Conference, a biennial meeting of the global community of media business bringing together scholars to reflect on contemporary issues in the economics and management of media industries and firms, aims to provide to the provide once again a platform for creative meeting of academics in the media sector.
Taking place for the first time in Southeastern Mediterranean, the organizers of the 2012 conference, the Aristotle University of Thessaloniki and the University of Athens, look forward to welcoming representative scholars and professionals from this broader geographical area in order to engage their research and practice in an interaction with the global scenery.
Participants should expect to discover a beautiful city, full of life, Thessaloniki: urban space, historic monuments, city neighborhoods, busy streets, traditional tavernas, cultural events, panoramic views and a marvelous waterfront are elements that mould Thessaloniki's physiognomy, elements to be seen during the Media Economics & Management Conference 2012.
Scientific theme & topics
Scientific Theme: Strategic Choices for Media Directions
- Public Sphere, Social Networks and Social Media
- Culture, Communities and Media
- Media Change and Social Change: The Position of Media within Social Change
- The World of Financial Crisis and its Impact on the Media Industries
- Media Markets and Communication Policy
- Newspaper Industry and Its Economic Future
- Public and Private Broadcasting Services their Directions
- Management in 21st Century Media Companies
- Knowledge Management and Learning in Media Industries
- Marketing, Advertising and Media Markets
- Finance and Media Performance
- Crowd Funding, Media Production and Quality Content
- Journalism in the Age of New Technology
- Journalism and Funding Journalism in the Age of New Media
- New Technologies, Innovation, New Media and Media Markets
- Strategies, Competition and Multiple Business Models
- Audiences, Forecasting and Media
- Special Session: Creative and Cultural Industries
- Special Session: Niche Industries (Movies, Music, Games, Books)
- Special Session: Regional, South East European and Greek Media Markets
- Special Session: Sports and Media Markets
- Research Methods, Media Economics, Media Management and Communication Studies
Jointly organized by
- the Department of Journalism & Mass Communication
- the Faculty of Law, Economics & Political Sciences
- School of Economics of the Aristotle University of Thessaloniki
- the Department of Marketing & Communication of the Athens Economic & Business University