International Retail Conference: The Future of Retailing - from local Challenges to global Opportunities

  • Conference Call
  • The Retail Inter­na­tional Con­fer­ence, under the title “The future of retail­ing: from local chal­lenges to global oppor­tu­ni­ties” is to be jointly organ­ised by the Uni­ver­si­dade do Minho (UMinho) and the Cham­ber of Com­merce of Braga. It will be con­vened on 19 – 20 Sep­tem­ber 2014 at the Hotel Meliã, in Braga, Por­tu­gal.

    It is a unique event which brings together aca­d­e­mics and pro­fes­sion­als, whilst envis­ag­ing to give spe­cial empha­sis to the major chal­lenges that com­merce faces, as well as the role this sec­tor plays on the agenda of the sus­tained eco­nomic and social growth in Por­tu­gal and in Europe.

    In order to make this event as com­pre­hen­sive as pos­si­ble, its the­matic com­po­nent focus upon the con­text of the ongo­ing strong eco­nomic restruc­tur­ing in Por­tu­gal and in Europe, tak­ing into account the grow­ing need for adap­ta­tion of the eco­nomic agents, in par­tic­u­lar, as regards the use of Infor­ma­tion and Com­mu­ni­ca­tion Tech­nolo­gies, Inno­va­tion and Mod­erni­sa­tion and Con­sumer Trends.

    Con­fer­ence Topics

    We would very much like to invite researchers, irre­spec­tive of their geo­graph­i­cal or insti­tu­tional affil­i­a­tion, to present their ongo­ing the­o­ret­i­cal and/​or prac­ti­cal research, on the fol­low­ing themes:

    Mod­ern Commerce

    • Re-​inventing com­merce in Por­tu­gal and in Europe (Entre­pre­neur­ship, Inno­va­tion and new concepts)
    • Prox­im­ity com­merce – what future?
    • Spe­cialised commerce
    • New for­mats of commerce
    • Mar­ket­ing and inte­grated com­merce networks

    Com­merce and the cities

    • Cities Mar­ket­ing /​cities as des­ti­na­tions for shop­ping, cul­ture and leisure
    • Urban mobil­ity /​enjoy­ment and sustainability
    • Com­mer­cial urban­ism and inte­grated man­age­ment of urban centres

    Com­merce and associations

    • Sus­tain­able mod­els for Entre­pre­neur­ial Associations
    • Social dia­logue and new mod­els of col­lec­tive employment
    • State and entre­pre­neur­ial and trade union associations

    Com­merce and internet

    • E-​commerce
    • Social net­works and dig­i­tal marketing
    • Retail com­merce – tech­no­log­i­cal ser­vices and applications

    Keynote Speakers

    Cathy Parker (MMU Busi­ness School)

    Cathy Parker is a Pro­fes­sor of Mar­ket­ing and Retail Enter­prise at the Man­ches­ter Met­ro­pol­i­tan Uni­ver­sity Busi­ness School, where she leads and con­tributes to a num­ber of com­mer­cial and research projects. She is also Direc­tor to the Insti­tute of Place Man­age­ment (IPM). Cathy Parker is also Editor-​in-​Chief to the Jour­nal of Place Man­age­ment and Devel­op­ment, and she is Vis­it­ing Pro­fes­sor of Retail­ing and Place Man­age­ment at the Uni­ver­sity of the Arts, Lon­don and Vis­it­ing Pro­fes­sor of Mar­ket­ing at Uni­ver­sity of Glamorgan.

    She has been awarded two research prizes and she is an ad-​hoc reviewer for the Euro­pean Jour­nal of Mar­ket­ing, Inter­na­tional Jour­nal of Bank Mar­ket­ing, Jour­nal of Applied Man­age­ment Stud­ies, Acad­emy of Mar­ket­ing, Amer­i­can Mar­ket­ing Asso­ci­a­tion and Sage Pub­li­ca­tions Lim­ited. Cathy Parker has been an aca­d­e­mic advi­sor and con­trib­u­tor to the All Party Par­lia­men­tary Small Shops Group and to the All Party Par­lia­men­tary Group for Town Cen­tre Management.

    She is inter­ested in con­tem­po­rary appli­ca­tions of mar­ket­ing to social issues. In par­tic­u­lar, the prob­lem of lit­ter, the mar­ket­ing and man­age­ment of places and the demise of the inde­pen­dent retail sec­tor. Her work is pub­lished in books, sci­en­tific jour­nals and research reports.

    Erik Braun (Eras­mus Uni­ver­sity Rot­ter­dam – School of Eco­nom­ics)

    Erik Braun is a senior researcher and lec­turer in urban eco­nom­ics and urban man­age­ment at Eras­mus Uni­ver­sity Rot­ter­dam. His research inter­est cover a broad range of urban issues and his spe­cial­iza­tion is city mar­ket­ing and city brand­ing. He is an acknowl­edged inter­na­tional expert on city mar­ket­ing and city brand­ing and has deliv­ered key-​note speeches and has led work­shops all over the world. He teaches in edu­ca­tional pro­grams of the Eras­mus School of Eco­nom­ics (ESE) and is also lec­turer in three inter­na­tional Master’s pro­grams on Urban Man­age­ment and serves as Aca­d­e­mic Direc­tor of the MSc Mas­ter City Developer.

    He is one of the ini­tia­tors of a nation­wide sur­vey among place mar­ket­ing pro­fes­sion­als in The Nether­lands — the National City Mar­ket­ing Mon­i­tor. He is the lead experts for place mar­ket­ing and place brand­ing of the Euro­pean Insti­tute for Com­par­a­tive Urban Research (EURI­CUR) of Eras­mus Uni­ver­sity Rotterdam.

    He has par­tic­i­pated in and ini­ti­ated many inter­na­tional com­par­a­tive research projects includ­ing more than 60 cities in Europe and the United States. His work is pub­lished in books, sci­en­tific jour­nals and research reports.

    Orga­niz­ing Committee

    • António Joaquim Araújo Azevedo
    • Fran­cisco Carballo-​Cruz
    • José Cadima Ribeiro
    • José Car­los Pinho
    • Miguel Portela
    • Paulo Reis Mourão
    • Rui Mar­ques
    starting: ending: 20.09.2014 Location: , Category:


    Conference START 20.09.2014 END

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