The Retail International Conference, under the title “The future of retailing: from local challenges to global opportunities” is to be jointly organised by the Universidade do Minho (UMinho) and the Chamber of Commerce of Braga. It will be convened on 19 – 20 September 2014 at the Hotel Meliã, in Braga, Portugal.
It is a unique event which brings together academics and professionals, whilst envisaging to give special emphasis to the major challenges that commerce faces, as well as the role this sector plays on the agenda of the sustained economic and social growth in Portugal and in Europe.
In order to make this event as comprehensive as possible, its thematic component focus upon the context of the ongoing strong economic restructuring in Portugal and in Europe, taking into account the growing need for adaptation of the economic agents, in particular, as regards the use of Information and Communication Technologies, Innovation and Modernisation and Consumer Trends.
We would very much like to invite researchers, irrespective of their geographical or institutional affiliation, to present their ongoing theoretical and/or practical research, on the following themes:
- Re-inventing commerce in Portugal and in Europe (Entrepreneurship, Innovation and new concepts)
- Proximity commerce – what future?
- Specialised commerce
- New formats of commerce
- Marketing and integrated commerce networks
Commerce and the cities
- Cities Marketing /cities as destinations for shopping, culture and leisure
- Urban mobility /enjoyment and sustainability
- Commercial urbanism and integrated management of urban centres
Commerce and associations
- Sustainable models for Entrepreneurial Associations
- Social dialogue and new models of collective employment
- State and entrepreneurial and trade union associations
Commerce and internet
- Social networks and digital marketing
- Retail commerce – technological services and applications
Cathy Parker is a Professor of Marketing and Retail Enterprise at the Manchester Metropolitan University Business School, where she leads and contributes to a number of commercial and research projects. She is also Director to the Institute of Place Management (IPM). Cathy Parker is also Editor-in-Chief to the Journal of Place Management and Development, and she is Visiting Professor of Retailing and Place Management at the University of the Arts, London and Visiting Professor of Marketing at University of Glamorgan.
She has been awarded two research prizes and she is an ad-hoc reviewer for the European Journal of Marketing, International Journal of Bank Marketing, Journal of Applied Management Studies, Academy of Marketing, American Marketing Association and Sage Publications Limited. Cathy Parker has been an academic advisor and contributor to the All Party Parliamentary Small Shops Group and to the All Party Parliamentary Group for Town Centre Management.
She is interested in contemporary applications of marketing to social issues. In particular, the problem of litter, the marketing and management of places and the demise of the independent retail sector. Her work is published in books, scientific journals and research reports.
Erik Braun is a senior researcher and lecturer in urban economics and urban management at Erasmus University Rotterdam. His research interest cover a broad range of urban issues and his specialization is city marketing and city branding. He is an acknowledged international expert on city marketing and city branding and has delivered key-note speeches and has led workshops all over the world. He teaches in educational programs of the Erasmus School of Economics (ESE) and is also lecturer in three international Master’s programs on Urban Management and serves as Academic Director of the MSc Master City Developer.
He is one of the initiators of a nationwide survey among place marketing professionals in The Netherlands — the National City Marketing Monitor. He is the lead experts for place marketing and place branding of the European Institute for Comparative Urban Research (EURICUR) of Erasmus University Rotterdam.
He has participated in and initiated many international comparative research projects including more than 60 cities in Europe and the United States. His work is published in books, scientific journals and research reports.
- António Joaquim Araújo Azevedo
- Francisco Carballo-Cruz
- José Cadima Ribeiro
- José Carlos Pinho
- Miguel Portela
- Paulo Reis Mourão
- Rui Marques