The Leap Business Management together with their academic partners is organising the International Conference on Marketing for Challenging Environment (ICMCE) 2013, running February 19-20, 2013 in Colombo, Sri Lanka and kindly invites you to participate.
The environment creates many opportunities for marketers: creation of new services that exploit its power, new mechanisms for promotion and marketing tactics, and new channels for building relationships with suppliers, business partners, channel members and customers. Indeed, the exploration of these positive elements associated with the integration of environment, marketing strategy represents potentially valuable contributions to marketing research. Papers investigating such issues are encouraged for submission.
Environment poses new challenges, such as ethical business, social issues, social communication, technological improvement, climate change, cultural barriers, political challenges, economy rescission within customers and business partners. Certainly, the environment poses delicate to challenges for any company that serves diverse markets, but particularly when those markets are at different stages of development.
Offering different products, pricing, and promotional messages to diverse segments becomes more complex and hot. When information can be transmitted so quickly and at a bargain price, customers and business partners have greater ability to compare marketing strategies directed to them with those deployed elsewhere.
Such comparisons between emerging and developed
markets can be particularly problematic because there are
valid reasons why the market offering may vary substantially.
The needs, capabilities and finances of marketers and
customers in emerging markets differ greatly from those in
developed countries. Physical, social and legal
infrastructures are diverse. Emerging markets face issues of
exploding growth and tremendous opportunity. In developed
countries, demographic trends, economic crises, and concerns
about new competitors from emerging markets generate
insecurity regarding long-term competitiveness. The challenge
in these countries isn't managing unstable growth. The
question is: Will the recent crises lead to stagnation or
will marketers and customers recover in economic activity and
stable, to long-term growth? Disregarding such critical
differences while superficially comparing marketing
strategies can lead to negative reactions.
The study of marketing for challenging environment; welcome
for papers, encourage submissions regarding emerging markets
that develop theory, identify and address shortcomings in the
generalizability of widely-accepted theory or findings, or
highlight unexamined or under-researched topics.
The conference is supported by the International Journal of Asian Business and Information Management (IJABIM) and the Scientific & Academic Publishing Corporation.
- Prof. Dr. Ali Khatibi - Director, Management and Science University (Malaysia)
- Political Challenges
- Economic Challenges
- Social Issues
- Technological Challenges
- Environmental Challenges
- Legal & Ethical Challenges
- Retail Marketing
- Service Marketing
- SME Marketing
- Sales Management
- Channel Management and Logistics
- New Product Development
- Business-To-Business Marketing
- Consumer Behavior
- Tourism Marketing
- Strategic Marketing and Market Orientation
- Brand Management
- International Marketing
- Customer Relationship Management
- Supply Chain Management
- Marketing in Emerging and Transition Economies
- Political Marketing
- Public Sector Marketing and Communication
- Corporate Responsibility
- Ethics and Social Responsibility
- International and Cross-Cultural Marketing
- Non Profit Marketing and Fundraising
- Sustainability and Green Marketing
- Social Marketing
- Marketing Communication (Online/Offline)
International Scientific committee
- Prof. Nevile Waranakulasooriya (Sri Lanka)
- Prof. Dr. Ali Khatibi (Malaysia)
- Prof. Patricia Ordóñez de Pablos (Spain)
- Prof. H. D. Karunaratna, Ph. D.( Sri Lanka)
- Dr. Rajendra Kumar (UK)
- Dr. Jingyuan Zhao (Canada)
- Dr. Jose Maria Álvarez Rodriguez (Spain)