International Conference on Hospitality & Tourism Marketing (ICOHT) 2013

  • Conference Call
  • Leap Busi­ness Man­age­ment is kindly invit­ing you to par­tic­i­pate in the Inter­na­tional Con­fer­ence on Hos­pi­tal­ity and Tourism Mar­ket­ing (ICOHT) 2013, held Octo­ber 28 – 29, 2013 in Colombo, Sri Lanka.

    Con­fer­ence theme

    Tourism is one of the most pop­u­lar buzz word through­out the world. Sur­pris­ingly inter­na­tional tourism indus­try hit one bil­lion tourists level across inter­na­tional bound­aries in 2012. Spe­cially Europe, Asia pacific, Amer­ica, Mid­dle east and African region has been highly exposed to inter­na­tional tourists dur­ing the last decade. Pre­dom­i­nantly Leisure and Hol­i­day based tours are more vis­i­ble and dom­i­nant in mod­ern inter­na­tional tourism indus­try. In today’s con­text most of the coun­tries pro­mote tourism to achieve their eco­nomic and social targets.

    9% of world GDP gen­er­ated from inter­na­tional tourism while one out of twelve has been employed in tourism related indus­tries. Inter­na­tional tourism indus­try rep­re­sents 6% of world trade. With all of these cred­its Inter­na­tional tourism has been became one of the most impor­tant and vital fac­tor in world trade, busi­ness envi­ron­ment as well as in inter­na­tional researches. Papers inves­ti­gat­ing inter­na­tional tourism and hos­pi­tal­ity indus­try are encour­aged for sub­mis­sion in ICOHT 2013.

    ICOHT 2013 con­fer­ence is attempt­ing to open inter­na­tional plat­form to researchers and schol­ars across the world to debate and dis­cuss upon num­ber of strate­gic aspects of tourism and Hos­pi­tal­ity indus­try. Con­fer­ence frame­work struc­tured based on top and pop­u­lar mar­ket­ing con­cepts. ICOHT 2013 will focus on key areas where the prac­ti­cal appli­ca­tion of mar­ket­ing mix con­cepts are used in Tourism and Hos­pi­tal­ity industry.

    Con­fer­ence Topics

    Inno­va­tions of tourism and sustainability

    • New form of tourism
    • Strate­gic devel­op­ment in local tourism vs inter­na­tional tourism
    • tourism and terrorism
    • pack­ag­ing and innovations
    • tourism , nat­ural dis­as­ters and cli­mate changes
    • future of tourism
    • Imag­ing form of tourism
    • Tourism ethics and sustainability
    • Com­mu­nity responses to tourist and tourism
    • Dark tourism

    Mar­ket­ing chan­nels ‚issues and transformations/​new trends of mar­ket­ing chan­nel in tourism

    • Dig­i­tal media, online and Mobil tech­nolo­gies and dis­tri­b­u­tion channels
    • Tourism, tourist, tour oper­a­tors and tour agents
    • Tourism dis­tri­b­u­tion chan­nels for rural development
    • Trans­for­ma­tion of dis­tri­b­u­tion chan­nels and con­tem­po­rary issues

    Con­sumer behav­ior in tourism

    • Tourism demand and markets
    • life cycle and tourist motivation
    • tourist deci­sion mak­ing process
    • repeat vis­i­ta­tion and des­ti­na­tion loyalty

    Com­pe­ti­tion, coope­ti­tion and cooperation

    • Coop­er­a­tive efforts for sus­tain­able tourism
    • Strate­gic part­ner­ships and alliances for expe­ri­ence creation
    • Eco­nom­ics and strate­gic collisions
    • Regional alliances for com­pet­i­tive advantage

    Tourist expe­ri­ence and human interactions

    • Extra ordi­nary tourist experience
    • Qual­ity of tourist experience
    • Mem­o­rable tourist experience
    • Human inter­ac­tion vs dig­i­tal interactions
    • Cus­tomer care and ser­vice qual­ity in tourism and hos­pi­tal­ity industry
    • Story telling of tourism experience

    Des­ti­na­tion brand­ing and promotion

    • Brand­ing the cul­ture, her­itage and local value system
    • Des­ti­na­tion brand­ing and events
    • Dig­i­tal, online, Mobil and social media tech­nolo­gies for des­ti­na­tion pro­mo­tion and branding
    • Hos­pi­tal­ity and hotel man­age­ment in brand­ing and pro­mo­tion context
    • Vir­tual tourist com­mu­nity for des­ti­na­tion branding
    • des­ti­na­tion brand­ing image and tourist attraction

    ICOHT 2013 Awards

    Best paper Award

    This award will grant to the best paper in ICOHT 2013.Organizing com­mit­tee will select the best paper based on feed­back of sci­en­tific review­ing com­mit­tee. Eval­u­a­tion based on rel­e­vancy of paper on given themes, con­tent and qual­ity of the paper and impo­tency of find­ings. both oral and vir­tual paper sub­mis­sion will eli­gi­ble to “Best paper award”. Deci­sion of ICOHT 2013 orga­niz­ing com­mit­tee is the final decision.

    Best Pre­sen­ta­tion Awards

    This award will grant to pre­sen­ters based on their pre­sen­ta­tions at the con­fer­ence. six awards will be granted in rel­e­vant to each ses­sions. Qual­ity of the pre­sen­ta­tion, con­tent of the pre­sen­ta­tion and level of inter­ac­tion with the audi­ence in the Q&A ses­sion will be used by Ses­sion Chair to select the best paper in his/​her ses­sion. Deci­sion of Ses­sion Chair will be the final decision.

    Best stu­dent award /​Inter­na­tional

    This award will be granted to stu­dent pre­sen­ta­tions who rep­re­sent­ing coun­tries other than the Sri Lanka. Qual­ity of the pre­sen­ta­tion, time man­age­ment and qual­ity of the find­ings rel­e­vant to ongo­ing tourism prac­tices may have higher level of chance to get selected. Deci­sion of the ICOHT 2013 Research panel will be the final decision.

    Best stu­dent award /​Local

    This award will be granted to best stu­dent research pre­sen­ta­tion who rep­re­sent­ing Sri Lanka. Qual­ity of the pre­sen­ta­tion and find­ings, time man­age­ment is crit­i­cal for selec­tion. Most impor­tantly how much find­ings are rel­e­vant to the cur­rent tourism indus­try in Sri Lanka and abil­ity of apply­ing those find­ings to upgrade Sri Lankan tourism indus­try may have higher level of chances to get select as best stu­dent paper award. Deci­sion of ICOHT 2013 Research panel will be the final decision.

    Pub­li­ca­tion Opportunities

    All papers which will be pre­sented in the con­fer­ence includ­ing vir­tual paper par­tic­i­pa­tions pub­lished in con­fer­ence pro­ceed­ing and send it to all Affil­i­ated Uni­ver­si­ties and local national libraries.

    The high qual­ity papers selected and pre­sented in the con­fer­ence will be pub­lished in fol­low­ing Inter­na­tional journals.

    • Inter­na­tional Jour­nal of Cul­ture, Tourism and Hos­pi­tal­ity Research (ISSN: 1750 – 6182)
    • Inter­na­tional Jour­nal of Tourism and Hos­pi­tal­ity Research (Ana­to­lia) (ISSN: 1303 – 2917 (Print), 2156 – 6909 (Online)), Tay­lor & Francis
    • Inter­na­tional Jour­nal of Asian Busi­ness and Infor­ma­tion Man­age­ment (IJABIM): An Offi­cial Pub­li­ca­tion of the Infor­ma­tion Resources Man­age­ment Asso­ci­a­tion (DOI: 10.4018/IJABIM, ISSN: 1947 – 9638, EISSN: 1947 – 9646)

    • e-​Review of Tourism Research (eRTR) (ISSN:1941 – 5842)

      Spe­cial Series of Pub­li­ca­tion: Advances in Hos­pi­tal­ity & Tourism Man­age­ment, Chief Acqui­si­tion edi­tor: Mah­mood A. Khan, Ph.D., Pub­lisher name: Apple Aca­d­e­mic Publisher

    Timeline

    Conference START 29.10.2013 END

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    Conference Facts

    Location , Address Cinnamon Grand Hotel, Galle Rd 77 Category Organiser More Info Conference Website

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