International Conference on Marketing, Management and Economics (EUMMAS) 2014

  • Conference Call
  • The Euro­pean Mar­ket­ing and Man­age­ment Asso­ci­a­tion (EUM­MAS) is look­ing for­ward to wel­com­ing the mar­ket­ing, man­age­ment and eco­nom­ics research com­mu­nity to Sara­jevo, Bosnia and Herze­gov­ina from the 29th to the 31st of August 2014 for the EUM­MAS 2014 Inter­na­tional Con­fer­ence on Mar­ket­ing, Man­age­ment and Eco­nom­ics. EUM­MAS 2014 will explore new method­olo­gies and tech­nol­ogy, new strate­gies and con­cepts, new designs and expe­ri­ence related to mar­ket­ing, man­age­ment, eco­nom­ics and busi­ness in gen­eral. We shall offer par­tic­i­pants the oppor­tu­nity to present and dis­cuss their work, inspire and be inspired by the work of oth­ers across a range of fields of prac­tice. EUM­MAS 2014 is a con­fer­ence inves­ti­gat­ing the cur­rent and future appli­ca­tions of sci­ence and research in the years to come.

    EUM­MAS 2014 con­fer­ence theme is “Together Today Towards Bet­ter Tomor­row – what can we do to shape the future?“

    The first objec­tive of this pro­gram is to give aca­d­e­mics an oppor­tu­nity to present their aca­d­e­mic works, con­cepts and research find­ings. Besides, par­tic­i­pants will have a chance to exchange their ideas and cre­ate alliances with aca­d­e­mics from over 200 institutions.

    Why participate?

    • Over 750 papers expected to be pre­sented across 59 Tracks
    • Emi­nent Sci­en­tific team from more than 45 countries
    • Par­tic­i­pants from 28 coun­tries and 200 institutions
    • Excel­lent net­work­ing opportunities
    • High pro­file ple­nary sessions
    • Admis­sion to all aca­d­e­mic sessions
    • Tea/​coffee breaks through­out the conference
    • Lunches on 30th and 31st of August
    • Del­e­gate bag with all con­fer­ence materials
    • Afford­able Reg­is­tra­tion and Accom­mo­da­tion Fees
    • Free one-​year indi­vid­ual EUM­MAS membership
    • Par­tic­i­pa­tion Certificate
    • All papers will be pub­lished in the Book of Proceedings
    • 244 awards to be given to indi­vid­u­als and institutions

    Con­fer­ence Topics

    There are 59 three tracks for EUM­MAS 2014 Con­fer­ence in Busi­ness Admin­is­tra­tion and man­age­ment, Mar­ket­ing and Adver­tis­ing and Economics:

    Busi­ness Admin­is­tra­tion and Man­age­ment Tracks

    • Account­ing and Auditing
    • Cor­po­rate Governance
    • Entre­pre­neur­ship
    • Envi­ron­men­tal Management
    • Event Man­age­ment
    • Fam­ily Busi­ness Research
    • Finances
    • Gen­der Equal­ity and Diver­sity in Organizations
    • Human Resources Management
    • Inno­va­tion
    • Inter­na­tional Management
    • Knowl­edge and Learning
    • Man­age­ment in Tourism and Hospitality
    • Man­age­ment of Infor­ma­tion Sys­tems and E-​business
    • Man­ag­ing Pub­lic and Non-​profit Organizations
    • Man­ag­ing Sport
    • Orga­ni­za­tional Behav­iour, Lead­er­ship and Motivation
    • Project Orga­niz­ing
    • Pub­lic Management
    • Research Meth­ods and Research Practice
    • SME
    • Social Respon­si­bil­ity and Ethics in Management
    • Strate­gic Management
    • Gen­eral Man­age­ment Track (other sub­jects not specified)

    Mar­ket­ing and Adver­tis­ing Tracks

    • Adver­tis­ing, Pro­mo­tion and Mar­ket­ing Communications
    • B2B Mar­ket­ing and Networking
    • Brand­ing
    • Con­sumer Behaviour
    • Inno­va­tion and New Prod­uct Development
    • Inter­na­tional and Cross-​Cultural Marketing
    • Mar­ket­ing in Emerg­ing and Tran­si­tion Economies
    • Mar­ket­ing in Tourism and Hospitality
    • Mar­ket­ing of Pub­lic and Non-​profit Organizations
    • Mar­ket­ing Research and Research Methodology
    • Mar­ket­ing Strat­egy, Mod­el­ling and Forecasting
    • Mar­ket­ing Theory
    • New Tech­nolo­gies and Marketing
    • Rela­tion­ship Marketing
    • Retail­ing and Chan­nel Management
    • Sell­ing and Sales Management
    • Ser­vices Marketing
    • Social Respon­si­bil­ity and Ethics in Marketing
    • Gen­eral Mar­ket­ing Track (other sub­jects not specified)

    Eco­nom­ics Tracks

    (all other sub­jects not spec­i­fied in MNG and MKT Tracks)

    • Agri­cul­tural and Nat­ural Resource Economics
    • Eco­nomic Edu­ca­tion and Teach­ing of Economics
    • Eco­nomic History
    • Eco­nomic Systems
    • Gen­eral Economics
    • Health, Edu­ca­tion, and Welfare
    • His­tory of Eco­nomic Thought, Method­ol­ogy, and Het­ero­dox Approaches
    • Indus­trial Organization
    • Inter­na­tional Economics
    • Labor and Demo­graphic Economics
    • Law and Economics
    • Macro­eco­nom­ics and Mon­e­tary Economics
    • Math­e­mat­i­cal and Quan­ti­ta­tive Methods
    • Micro­eco­nom­ics
    • Pub­lic Economics
    • Urban, Rural, Regional, Real Estate, and Trans­porta­tion Economics


    The fol­low­ing Awards will be given to Con­fer­ence participants:

    • Best Paper Award
    • Keynote Speaker Award
    • Chair Ses­sion Award
    • Insti­tu­tion Award (to insti­tu­tions whose employ­ees get award for best paper or whose employ­ees par­tic­i­pate as Chairs of Ses­sions or Key-​note speak­ers, see below)

    Total num­ber of awards is 244.

    Key-​note Speak­ers and Chairs of the Ses­sions Awards

    The Award includes:

    • a cer­tifi­cate
    • free three-​year indi­vid­ual membership
    • free one-​year cor­po­rate mem­ber­ship for his/​her institution
    • 10% fee dis­count for next EUM­MAS Con­fer­ence in 2015 for ALL the authors from the Speaker’s/Chair’s institution.

    Best Paper Award

    The fol­low­ing Best Paper Awards will be given to:

    • the best paper in each Track
    • the best paper in Marketing/​Management/​Economics
    • the best Con­fer­ence paper.

    The cri­te­ria for the awards are:

    • rel­e­vance to the field of research
    • struc­ture of the Abstract
    • cita­tion
    • appro­pri­ate­ness to the research question
    • clar­ity and inno­va­tion of presentation
    • orig­i­nal­ity in method­ol­ogy and/​or empir­i­cal application

    The Best Paper Awards will be awarded and announced dur­ing the clos­ing cer­e­mony. The win­ners will receive:

    • a cer­tifi­cate for out­stand­ing paper (indi­vid­ual award)
    • a cer­tifi­cate to his/​her insti­tu­tion for out­stand­ing research prac­tice (insti­tu­tional award)
    • 50% fee dis­count for next EUM­MAS Con­fer­ence in 2015 for the win­ner author
    • 10% fee dis­count for next EUM­MAS Con­fer­ence in 2015 for ALL the authors from the winner’s institution.


    Conference START 31.08.2014 END

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    Location , Address Hotel Hollywood, Dr. Mustafe Pintola 23, Ilidža Category Organiser More Info Conference Website

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