9th Annual International Conference on Small and Medium Sized Enterprises 2012

  • Conference Call
  • The Athens Institute for Education and Research (ATINER) will hold its 9th Annual International Conference on SME, 30-31 July & 1-2 August 2012 in Athens, Greece. The aim of the conference is to bring together scholars and students of SMEs from all possible disciplines. You may participate as panel organizer, presenter of one paper, chair a session or observer.

    The registration fee is €300 (euro), covering access to all sessions, two lunches, coffee breaks and conference material. Special arrangements will be made with a local luxury hotel for a limited number of rooms at a special conference rate. In addition, a number of social events will be organized: A Greek night of entertainment with dinner, a special one-day cruise in the Greek islands, an archaeological tour (urban walk) of Athens and a one-day visit to Delphi. Details of the social program are available at http://www.atiner.gr/soc/2012SOC-SME.htm.

    Conference Topics

    Management – Marketing – Economic

    Papers (in English only) from all areas of Business, Economics, Management, Marketing, Accounting, Finance, Human Resources, MIS and Law are welcome. Special sessions will be devoted to:

    • small business economics
    • small business formation
    • small business strategy
    • small business marketing
    • education and small business
    • small business policy
    • family business
    • self-employment
    • entrepreneurship
    • social entrepreneurship
    • innovation
    • technology
    • creativity
    • case studies of small business best practices
    • PEST and SWOT analysis for SMEs
    • regulation and legislation

    Selected papers will be published in a special volume of the conference proceedings or edited books as part of ATINER's book series. For books and proceedings of previous conferences you may visit http://www.atiner.gr/docs/BUSINESS_PUBLICATIONS.htm. Papers to be included are blindly peer reviewed.

    Mini Conference on Branding for SMEs

    Dr. Cleopatra Veloutsou, Head of the Marketing Research Unit, ATINER and Senior Lecturer in Marketing, University of Glasgow Business School, is organizing a mini conference on Branding for SMEs.

    The objective of this mini-conference is to bring together scholars from countries across the globe who do research on small and medium sized brands in sectors including tourism, hotel, restaurant, retail, high tech, manufacturing, services, agriculture, arts, internet and any other sector that brands could be launched and natured. We welcome high quality papers (in English only) on (but not limited to) the following brand management themes:

    • Brand image, brand reputation
    • Brand and Corporate identity
    • Brand as a symbol
    • Brand as a person (brand personality, brand ethnicity)
    • Product characteristics of brands
    • Brand strategy
    • Brand extensions
    • Co-branding
    • Brand equity
    • Brand relationships
    • Brand communities, brand tribalism
    • Brand loyalty
    • Brand communications
    • Brand organisation
    • Brand orientation
    • Developing small brands

    Abstract Submission

    If you think you can contribute, please send an abstract of about 300 words before 31 May 2012 to: Dr. Peter Yannopoulos, Professor, Brock University, Canada & Academic Member, Marketing Research Unit, ATINER or Dr. Cleopatra Veloutsou, Head of the Marketing Research Unit, ATINER and Senior Lecturer in Marketing, University of Glasgow Business School.

    Abstracts should include: Title of Paper, Family Name (s), First Name (s), Institutional Affiliation, Current Position, an email address and at least 3 keywords that best describe the subject of your submission. Please use the abstract submitting form available at http://www.atiner.gr/docs/2012FORM-SME.doc.

    Announcement of the decision is made within 4 weeks after submission, which includes information on registration deadlines and paper submission requirements.

    If you want to participate without presenting a paper, i.e. chair a session, organize a panel, evaluate papers to be included in the conference proceedings or books, contribute to the editing of a book, or any other contribution, please send an email to Dr. Gregory T. Papanikos (gtp@atiner.gr), President, ATINER.

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