EMAC 2015 Chairs
- Luk Warlop – KU Leuven & BI Norwegian Business School
- Steve Muylle – Vlerick Business School
EMAC 2015 Conference Theme: Collaboration in Research
Academic research in marketing is increasingly financed by large institutions and governmental organizations. Often, bidding for these projects requires research teams to form networks that cross academic, business, NGO– and national– boundaries. EMAC 2015 will introduce you to ongoing collaborations and help you discover new initiatives to facilitate novel research collaborations.
- Advertising, promotion and marketing communication
- B2B Marketing
- Consumer Behavior
- Innovation and New Product and Service Developments
- International and Cross-cultural Marketing
- Marketing Education
- Marketing in Emerging and Transition Economies
- Marketing Strategy
- Marketing Theory and New Paradigms
- Modeling and Marketing Analytics
Special Interest Groups
The objective of the Special Interest Group Track is to provide time and space for groups of scholars to present and discuss research that does not readily fit into the established tracks list, or to present developments in any of the subfields of marketing that can be of broad interest. SIG session proposals should be well-integrated, present novel and important contributions, and will be held to a high standard for acceptance.
Collaboration Groups offer a platform for researchers to propose a new research idea or extensions of previously conducted research, which require or would benefit from intercultural or inter-university collaborations, exchange of methodological skills, sharing of (research) infra-structure, resources, and/or of data (access). The purpose of the Collaboration Groups is to support existing collaborations, as well as to encourage new collaborations and research synergies. Collaboration Groups will be taking place as closed sessions (with pre-conference registration of participants) at the EMAC conference and will have the format of brainstorming sessions.
Videography is the process of producing and communicating knowledge through the collection and analysis of visual material. It has become a well-established means to both collect data and communicate about research in several social science disciplines, increasingly also in marketing. The association for Consumer Research started its film festival (now a tradition) in 2002; the Association Française de Marketing did the same in 2011. As a new initiative for EMAC, we will offer researchers the possibility to submit their work by means of a videography to “Track 21: the EMAC2015 Film Festival”.
Track 21 sessions will feature one or more films, thematically organized, shown in a professional movie theatre at the conference site, and presented and commented upon by their makers and the audience.
The European Institute for Advanced Studies in Management (EIASM) and the European Marketing Academy (EMAC) in collaboration with KU Leuven and Vlerick Business School, are organising the 28th Colloquium for doctoral students in marketing. The colloquium will be held in Leuven, Belgium on May 24 – 26, 2015, immediately prior to the EMAC Conference 2015.