2nd International Conference on Marketing (ICOM) 2014 Colombo

  • Conference Call
  • The 2nd Inter­na­tional Con­fer­ence on Mar­ket­ing (ICOM) 2014 is organ­ised by Leap Busi­ness Man­age­ment and will be held at the Taj Samu­dra Hotel, Colombo, Sri Lanka, on 25th and 26th Feb­ru­ary 2014.

    The Con­fer­ence will address a range of crit­i­cally impor­tant themes in the var­i­ous fields that make up the inspired mar­keters. Con­fer­ence themes cover, rich and diverse streams in mar­ket­ing. We hope these ses­sions will bring researchers from across the globe together to dis­cuss broad ques­tions of com­mon inter­est and pro­vide a plat­form to estab­lish rela­tion­ships with new col­leagues. Keynote speeches, numer­ous research papers and pre­sen­ta­tion, inter­est­ing and inter­ac­tive dis­cus­sions may add higher value to participants.

    Keynote Speaker

    Pro­fes­sor John Fahy

    An award win­ning inter­na­tional edu­ca­tor, John Fahy is cur­rently Pro­fes­sor of Mar­ket­ing at the Uni­ver­sity of Lim­er­ick in Ire­land and Adjunct Pro­fes­sor of Mar­ket­ing at the Uni­ver­sity of Ade­laide, Aus­tralia. He has a dis­tin­guished track record in the fields of mar­ket­ing and busi­ness strat­egy. In par­tic­u­lar, he is known for his work in the area of mar­ket­ing resources and capa­bil­i­ties and how these fac­tors impact on organ­i­sa­tional performance.

    Call for Papers

    The 2nd Inter­na­tional Con­fer­ence on Mar­ket­ing will wel­come papers from researchers, schol­ars and pro­fes­sion­als which exam­ine the­o­ries, strate­gies, chal­lengers, core val­ues and future trends relat­ing to mar­ket­ing. Par­tic­i­pants are also wel­come to sub­mit abstracts for vir­tual par­tic­i­pa­tion for this forth­com­ing conference.

    The upcom­ing ICOM 2014 con­fer­ence cov­ers, but not lim­ited to the fol­low­ing areas:

    B2C and B2B marketing

    • Man­ag­ing business-​to-​business cus­tomer relationships
    • Man­ag­ing business-​to-​customer relationship
    • Estab­lish­ing cor­po­rate trust and credibility
    • New con­sumer capabilities
    • Busi­ness mar­ket­ing and sup­ply chain
    • Insti­tu­tional and gov­ern­ment markets
    • Con­sumer neuroscience
    • Deliv­er­ing cus­tomer val­ues and share­holder values
    • Cre­at­ing cus­tomer value, sat­is­fac­tion, and loyalty
    • Cus­tomer data­bases and data­base marketing
    • Con­sumer behav­iour and consumer’s trend for the future
    • Cre­at­ing share­holder value, sat­is­fac­tion and involvement

    Build­ing strong brands and brand crisis

    • 21st cen­tury branding
    • Craft­ing the brand positioning
    • Build­ing, mea­sur­ing and man­ag­ing brand equity
    • Brand port­fo­lios and brand extension
    • Brand cri­sis
    • The future of brands
    • Does a brand influ­ence society
    • Suc­cess­ful brands and failed brands
    • Co-​created brands
    • Brand equity
    • Brand iden­tity formation

    Inte­grated mar­ket­ing com­mu­ni­ca­tion strategy

    • Design­ing and man­ag­ing inte­grated mar­ket­ing communications
    • Celebrity endorsements/​buzz marketing
    • Man­ag­ing mass communications
    • Man­ag­ing per­sonal communications
    • Analysing envi­ron­ment and strat­egy formation
      • Analysing macro envi­ron­ment and micro environment
      • Com­peti­tor analy­sis and com­pet­i­tive strategies
    • Media con­ver­gence and its strate­gic implications

    Inter­na­tional mar­ket­ing and global mar­ket­ing research

    • Mar­ket­ing to cul­tural mar­ket segments
    • Devel­oped vs. devel­op­ing markets
    • Regional eco­nomic inte­gra­tion and trad­ing agreements
    • Using a global web Strategy
    • Form of for­eign involve­ment in inter­na­tional businesses
    • Estab­lish­ing global ser­vice brands
    • Trends, oppor­tu­ni­ties and chal­lengers in global mar­ket place
    • Mar­ket­ing research and future challengers
    • Pros and cons of online research
    • Global mar­ket research challenges
    • Trends and new techniques

    Social mar­ket­ing and social media

    • Debates and decon­struc­tion of social marketing
    • Cor­po­rate social respon­si­bil­ity and the respon­si­ble marketer
    • Sus­tain­able marketing
    • Chal­lenges of social marketing
    • Socially respon­si­ble mar­ket­ing and eth­i­cal mar­ket­ing practices
    • Cor­po­rate ben­e­fit and per­spec­tive of social marketing
    • Cases of social marketing
    • Social mar­ket­ing cam­paigns and its impact on society
    • Green mar­ket­ing
    • Non profit marketing

    Design­ing and man­ag­ing services

    • Man­ag­ing ser­vice qual­ity and cus­tomer expectations
    • Mar­ket­ing strate­gies for ser­vice firms
    • E-​services and E-​service challengers
    • Improv­ing ser­vice dif­fer­en­ti­a­tion, qual­ity and productivity
    • Improv­ing cus­tomer sup­port services
    • Ser­vice char­ac­ter­is­tic and over­com­ing challengers
    • Inter­nal mar­ket­ing, exter­nal mar­ket­ing and inter­ac­tive marketing

    Pub­li­ca­tion Opportunities

    All papers which will present in the con­fer­ence includ­ing vir­tual paper par­tic­i­pa­tions, will pub­lish in con­fer­ence pro­ceed­ing and send it to all Affil­i­ated Uni­ver­si­ties and local national libraries. The research papers which will be selected by the edi­to­r­ial board will be nom­i­nat­ing to fol­low­ing peer journals:

    • Man­age­ment of Envi­ron­men­tal Qual­ity – ISSN: 1477 – 7835
    • Inter­na­tional Jour­nal of Asian Busi­ness and Infor­ma­tion Man­age­ment (IJABIM) – an offi­cial pub­li­ca­tion of the Infor­ma­tion Resources Man­age­ment Asso­ci­a­tion DOI: 10.4018/IJABIM, ISSN: 1947 – 9638, EISSN: 1947 – 9646
    • Inter­na­tional Jour­nal of Inno­va­tions in Busi­ness – ISSN (online): 2050 – 6228, ISSN (print): 2050-​621X
    • Inter­na­tional Jour­nal of Learn­ing and Intel­lec­tual Cap­i­tal – ISSN (online): 1479 – 4861, ISSN (print): 1479 – 4853
    • Iran­ian Jour­nal of Man­age­ment Stud­ies – ISSN: 20087055


    Conference START 26.02.2014 END

    All deadlines have expired!

    This conference has no more open deadlines. There may be successive conferences coming up you may by interested in.

    Please check our conference list and search...

    Conference Facts

    Location , Address Taj Samudra Hotel, Galle Face Center Road 25 Category Organiser More Info Conference Website

    Further interesting Conferences

    Currently we have no similar events listed. Please check our website regulary, subscribe to our RSS-Feed or follow us on twitter for new listings.