2nd International Conference on Marketing (ICOM) 2014 Colombo

  • Conference Call
  • The 2nd Inter­na­tional Con­fer­ence on Mar­ket­ing (ICOM) 2014 is organ­ised by Leap Busi­ness Man­age­ment and will be held at the Taj Samu­dra Hotel, Colombo, Sri Lanka, on 25th and 26th Feb­ru­ary 2014.

    The Con­fer­ence will address a range of crit­i­cally impor­tant themes in the var­i­ous fields that make up the inspired mar­keters. Con­fer­ence themes cover, rich and diverse streams in mar­ket­ing. We hope these ses­sions will bring researchers from across the globe together to dis­cuss broad ques­tions of com­mon inter­est and pro­vide a plat­form to estab­lish rela­tion­ships with new col­leagues. Keynote speeches, numer­ous research papers and pre­sen­ta­tion, inter­est­ing and inter­ac­tive dis­cus­sions may add higher value to participants.

    Keynote Speaker

    Pro­fes­sor John Fahy

    An award win­ning inter­na­tional edu­ca­tor, John Fahy is cur­rently Pro­fes­sor of Mar­ket­ing at the Uni­ver­sity of Lim­er­ick in Ire­land and Adjunct Pro­fes­sor of Mar­ket­ing at the Uni­ver­sity of Ade­laide, Aus­tralia. He has a dis­tin­guished track record in the fields of mar­ket­ing and busi­ness strat­egy. In par­tic­u­lar, he is known for his work in the area of mar­ket­ing resources and capa­bil­i­ties and how these fac­tors impact on organ­i­sa­tional performance.

    Call for Papers

    The 2nd Inter­na­tional Con­fer­ence on Mar­ket­ing will wel­come papers from researchers, schol­ars and pro­fes­sion­als which exam­ine the­o­ries, strate­gies, chal­lengers, core val­ues and future trends relat­ing to mar­ket­ing. Par­tic­i­pants are also wel­come to sub­mit abstracts for vir­tual par­tic­i­pa­tion for this forth­com­ing conference.

    The upcom­ing ICOM 2014 con­fer­ence cov­ers, but not lim­ited to the fol­low­ing areas:

    B2C and B2B marketing

    • Man­ag­ing business-​to-​business cus­tomer relationships
    • Man­ag­ing business-​to-​customer relationship
    • Estab­lish­ing cor­po­rate trust and credibility
    • New con­sumer capabilities
    • Busi­ness mar­ket­ing and sup­ply chain
    • Insti­tu­tional and gov­ern­ment markets
    • Con­sumer neuroscience
    • Deliv­er­ing cus­tomer val­ues and share­holder values
    • Cre­at­ing cus­tomer value, sat­is­fac­tion, and loyalty
    • Cus­tomer data­bases and data­base marketing
    • Con­sumer behav­iour and consumer’s trend for the future
    • Cre­at­ing share­holder value, sat­is­fac­tion and involvement

    Build­ing strong brands and brand crisis

    • 21st cen­tury branding
    • Craft­ing the brand positioning
    • Build­ing, mea­sur­ing and man­ag­ing brand equity
    • Brand port­fo­lios and brand extension
    • Brand cri­sis
    • The future of brands
    • Does a brand influ­ence society
    • Suc­cess­ful brands and failed brands
    • Co-​created brands
    • Brand equity
    • Brand iden­tity formation

    Inte­grated mar­ket­ing com­mu­ni­ca­tion strategy

    • Design­ing and man­ag­ing inte­grated mar­ket­ing communications
    • Celebrity endorsements/​buzz marketing
    • Man­ag­ing mass communications
    • Man­ag­ing per­sonal communications
    • Analysing envi­ron­ment and strat­egy formation
      • Analysing macro envi­ron­ment and micro environment
      • Com­peti­tor analy­sis and com­pet­i­tive strategies
    • Media con­ver­gence and its strate­gic implications

    Inter­na­tional mar­ket­ing and global mar­ket­ing research

    • Mar­ket­ing to cul­tural mar­ket segments
    • Devel­oped vs. devel­op­ing markets
    • Regional eco­nomic inte­gra­tion and trad­ing agreements
    • Using a global web Strategy
    • Form of for­eign involve­ment in inter­na­tional businesses
    • Estab­lish­ing global ser­vice brands
    • Trends, oppor­tu­ni­ties and chal­lengers in global mar­ket place
    • Mar­ket­ing research and future challengers
    • Pros and cons of online research
    • Global mar­ket research challenges
    • Trends and new techniques

    Social mar­ket­ing and social media

    • Debates and decon­struc­tion of social marketing
    • Cor­po­rate social respon­si­bil­ity and the respon­si­ble marketer
    • Sus­tain­able marketing
    • Chal­lenges of social marketing
    • Socially respon­si­ble mar­ket­ing and eth­i­cal mar­ket­ing practices
    • Cor­po­rate ben­e­fit and per­spec­tive of social marketing
    • Cases of social marketing
    • Social mar­ket­ing cam­paigns and its impact on society
    • Green mar­ket­ing
    • Non profit marketing

    Design­ing and man­ag­ing services

    • Man­ag­ing ser­vice qual­ity and cus­tomer expectations
    • Mar­ket­ing strate­gies for ser­vice firms
    • E-​services and E-​service challengers
    • Improv­ing ser­vice dif­fer­en­ti­a­tion, qual­ity and productivity
    • Improv­ing cus­tomer sup­port services
    • Ser­vice char­ac­ter­is­tic and over­com­ing challengers
    • Inter­nal mar­ket­ing, exter­nal mar­ket­ing and inter­ac­tive marketing

    Pub­li­ca­tion Opportunities

    All papers which will present in the con­fer­ence includ­ing vir­tual paper par­tic­i­pa­tions, will pub­lish in con­fer­ence pro­ceed­ing and send it to all Affil­i­ated Uni­ver­si­ties and local national libraries. The research papers which will be selected by the edi­to­r­ial board will be nom­i­nat­ing to fol­low­ing peer journals:

    • Man­age­ment of Envi­ron­men­tal Qual­ity – ISSN: 1477 – 7835
    • Inter­na­tional Jour­nal of Asian Busi­ness and Infor­ma­tion Man­age­ment (IJABIM) – an offi­cial pub­li­ca­tion of the Infor­ma­tion Resources Man­age­ment Asso­ci­a­tion DOI: 10.4018/IJABIM, ISSN: 1947 – 9638, EISSN: 1947 – 9646
    • Inter­na­tional Jour­nal of Inno­va­tions in Busi­ness – ISSN (online): 2050 – 6228, ISSN (print): 2050-​621X
    • Inter­na­tional Jour­nal of Learn­ing and Intel­lec­tual Cap­i­tal – ISSN (online): 1479 – 4861, ISSN (print): 1479 – 4853
    • Iran­ian Jour­nal of Man­age­ment Stud­ies – ISSN: 20087055

    Timeline

    Conference START 26.02.2014 END

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    Conference Facts

    Location , Address Taj Samudra Hotel, Galle Face Center Road 25 Category Organiser More Info Conference Website

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