2nd Asia Conference on Marketing Trends (ACMT) 2014 Singapore

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  • The Asia Con­fer­ence on Mar­ket­ing Trends (ACMT) is an ideal plat­form for top aca­d­e­mic experts, researchers, busi­ness lead­ers, pro­fes­sion­als, edu­ca­tors, pol­icy mak­ers and gov­ern­ment employ­ees to come together and address cur­rent as well as emerg­ing issues related to spe­cific mar­ket­ing dis­ci­plines. It also cov­ers the roles and respon­si­bil­i­ties of mar­ket­ing within the larger soci­ety to dis­cuss broad ques­tions of com­mon inter­ests like how the new con­sumers think and behave, how they react to the var­i­ous media pro­files and cam­paigns, where they search for infor­ma­tion on the prod­ucts and ser­vices, what val­ues com­pa­nies should develop and high­light to best meet their expectations.

    Held in Sin­ga­pore on July 30 – 31, 2014 at the Con­corde Hotel Sin­ga­pore, the epi­cen­ter of Asia’s grow­ing econ­omy, the con­fer­ence wel­comes par­tic­i­pants to present, hear, and dis­cuss new research within the realm of mar­ket­ing dynam­ics. The con­fer­ence aims to find out bet­ter cam­paigns and gain insight into mar­ket­ing trends, inno­va­tion, busi­ness ana­lyt­ics and dig­i­tal marketing.

    Keynote Speakers

    Dr Jaa­far El-​Murad – West­min­ster Busi­ness School Head of MBS Department

    What can you expect at 2014 ACMT?

    We make a con­certed effort to pro­vide par­tic­i­pants with ample oppor­tu­ni­ties to inter­act and seek new direc­tions in the broad area of Mar­ket­ing and innovation.

    • Wel­come recep­tion for all first-​time atten­dees to the conference
    • Recep­tion for inter­na­tional attendees
    • Hear from some of mar­ket­ing academia’s key thought lead­ers in com­pelling spe­cial sessions
    • Gain expo­sure to cutting-​edge research from a diverse array of scholars.
    • An intel­lec­tu­ally stim­u­lat­ing sci­en­tific pro­gram fea­tur­ing more than 100 pre­sen­ta­tions by lead­ing researchers, teach­ers, and practitioners
    • Oppor­tu­ni­ties to attend spe­cial ses­sions which include in-​depth work­shops on the lat­est inno­va­tions in practice
    • Estab­lish and deepen rela­tion­ships with your peers in net­work­ing breaks & receptions
    • A full day of theme-​track pro­gram­ming fea­tur­ing com­pelling TED-​style talks cen­tered on ways we can expand busi­ness think­ing and applied research
    • Two Research Awards will be selected in each ses­sions for:
      — Best Research Paper Award
      — Best Stu­dent Paper Award
    • Clos­ing recep­tion fea­tur­ing Asian food, shop­ping and entertainment

    Con­fer­ence Topics

    The Orga­niz­ers invite busi­ness oper­a­tors, busi­ness con­sul­tants, aca­d­e­mics and researchers from all fields of appli­ca­tions and back­grounds to sub­mit papers to the 2014 Inter­na­tional Con­fer­ence on Mar­ket­ing Trends.

    Top­ics tend to be broad to incor­po­rate over­ar­ch­ing per­spec­tive within the field, include but are not lim­ited to:

    • Adver­tis­ing Management
    • B2B Mar­ket­ing
    • Brand and Communication
    • Brand Man­age­ment
    • Busi­ness Analytics
    • Con­sumer Behaviour
    • Con­sumer Psychology
    • Cor­po­rate Branding
    • Cor­po­rate Responsibility
    • CRM
    • Cross-​Cultural Marketing
    • Cul­tural Marketing
    • Demand Fore­cast­ing
    • Design and Colour Marketing
    • Dis­tri­b­u­tion
    • e-​Commerce
    • e-​Marketing
    • Eco-​Marketing
    • Ethics and Social Responsibility
    • Exper­i­men­ta­tion in Marketing
    • Fash­ion Marketing
    • Global Con­sumer Behaviour
    • Global Mar­ket­ing Challenges
    • Global Prod­uct Inno­va­tion Management
    • Health­care Marketing
    • House­hold Behaviour
    • Indus­trial Marketing
    • Inter­ac­tive Advertising
    • Inter­na­tional Marketing
    • Knowl­edge Management
    • Mar­ket Orientation
    • Mar­ket Struc­ture and Pricing
    • Mar­ket­ing and Inno­va­tion in Inter­na­tional Markets
    • Mar­ket­ing and Pub­lic Policy
    • Mar­ket­ing Channels
    • Mar­ket­ing Dynamic Capabilities
    • Mar­ket­ing Edu­ca­tion and Teach­ing Innovation
    • Mar­ket­ing in Emerg­ing and tran­si­tion Economies
    • Mar­ket­ing Management
    • Mar­ket­ing Research Meth­ods and Analytics
    • Mar­ket­ing Strategy
    • Mar­ket­ing Tech­nol­ogy and Innovation
    • Mar­ket­ing The­ory and Applications
    • Mobile Mar­ket­ing
    • Nego­ti­a­tion and Rela­tion­ship Selling
    • New Prod­uct Development
    • Non-​Profit Mar­ket­ing and Fundraising
    • Offline Mar­ket­ing Communication
    • Online Mar­ket­ing Communication
    • Per­sonal Selling
    • Polit­i­cal Marketing
    • Pric­ing Strategies
    • Pub­lic Sec­tor Mar­ket­ing and Communication
    • Rela­tion­ship Marketing
    • Retail Mar­ket­ing
    • Retail­ing and Pricing
    • Return on Mar­ket­ing Investments
    • Rural Mar­ket­ing
    • Sales & Distribution
    • Sales Man­age­ment
    • Ser­vices Marketing
    • SME Mar­ket­ing
    • Social Mar­ket­ing
    • Sports Mar­ket­ing
    • Strate­gic Marketing
    • Sus­tain­abil­ity and Green Marketing

    Authors will be noti­fied of the selec­tion results by email and will receive all tech­ni­cal infor­ma­tion and pre­sen­ta­tion instruc­tions prior to the Conference.

    Con­fer­ence Organisation

    Con­fer­ence Pro­gram Committee

    • Gen­eral Chair: Prof. Dan Levin – Ph.D, Whar­ton Busi­ness School, Uni­ver­sity of Penn­syl­va­nia, Direc­tor (Aca­d­e­mic Affairs) Grad­u­ate Pro­grams Aven­tis School of Management
    • Pro­gram Chair and Editor-​in-​Chief: Dr Jaa­far El-​Murad – West­min­ster Busi­ness School/​Head of MBS Department

    Pro­gram Com­mit­tee Members

    • Dr. Foo Check Teck – Pro­fes­sor & Hon­orary Chair of Com­pet­i­tive Strat­egy, School of Man­age­ment Uni­ver­sity of St Andrews Scot­land, UK
    • Dr. Patrick Chan Kheng Ping – Fac­ulty Mem­ber, Nanyang Tech­no­log­i­cal University/​Prin­ci­pal Consultant/​Exec­u­tive Coach
    starting: ending: 31.07.2014 Location: , Category:

    Timeline

    Conference START 31.07.2014 END

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    Conference Facts

    Location , Address Concorde Hotel Singapore, Orchard Road 100 Category Organiser More Info Conference Website

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