28th EMAC Colloquium for Doctoral Students in Marketing 2015 Leuven

  • Conference Call
  • The European Institute for Advanced Studies in Management (EIASM) and the European Marketing Academy (EMAC) in collaboration with Katholieke Universiteit Leuven (KU Leuven) and Vlerick Business School are organising the 28th Colloquium for doctoral students in marketing. The colloquium will be held in Leuven, Belgium on May 24 – 26, 2015 immediately prior to the 44th EMAC Conference 2015.

    The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the broad field of marketing will be considered.

    The colloquium will mostly proceed in parallel tracks based on the topical and/​or methodological angle of participants’ work as well as on the stage of the dissertation process. Students will discuss their work with their fellow students and with three track faculty, who are renowned experts in the field. Doctoral students in different stages of their dissertation process can apply for participation in the doctoral colloquium.

    The doctoral colloquium will be held in a collaborative, open and friendly atmosphere. In respect to this philosophy, participants are required to attend the entire colloquium. All participants will receive a certificate of attendance.

    Colloquium Tracks

    Marketing Research

    This track focuses on research methodologies and their applications to better understand marketing phenomena. Papers in this track will typically be more quantitative in nature, and will rely on the analysis of secondary data, field studies, or simulations. Target journals include Journal of Marketing Research (JMR), Marketing Science (MkS), International Journal of Research in Marketing, (IJRM), Management Science (MS), etc.

    Marketing Strategy

    Research in this track will mostly focus on firms’ decision-​making and how to help managers optimize their marketing strategy. Papers in this track will typically be more managerial in nature, and will include, but are not restricted to, surveys, field studies, analysis of secondary data, meta-​analysis, etc. Target journals include Journal of Marketing (JM), International Journal of Research in Marketing (IJRM), Journal of Service Research (JSR), etc,

    Consumer Behaviour

    This track focuses on consumers’ decision-​making and the understanding of the psychological processes underlying such decisions. Papers in this track will typically involve lab experiments and/​or qualitative studies. Target journals include Journal of Consumer Research (JCR), Journal of Consumer Psychology (JCP), Psychology and Marketing, etc.

    Please pay attention to select the correct track when submitting!

    Submission Details

    Candidates should submit an abstract of the (planned) doctoral research, outlining the research problem against the existing literature, discussing the methodology and showing some initial empirical results (if applicable).

    Abstracts must not be longer than:

    • 5 pages in total in the beginners’ tracks (cover /​title page, references, tables, figures if any included in the maximum number of pages mentioned here).
    • 7 pages in total in the intermediate/​advanced tracks (cover /​title page, references, tables, figures if any included in the maximum number of pages mentioned here).

    Please note that the name of the candidate and of the thesis advisor(s) (if already known) and contact details should appear on the first page of the abstract.

    In the submission process, candidates will also be asked to give some information about their vitae, following a specific format. On this form, students should also indicate whether they apply:

    • For the intermediate/​advanced or for the beginners’ track based on the stage of their dissertation process.
    • For the Marketing Research, Marketing Strategy, or Consumer Behavior tracks. Pay close attention to the description of the tracks below, as submitting a paper to the wrong track might reduce the likelihood of being accepted.

    The submissions will be evaluated by the chair-​person and co-​chairs of the Doctoral Colloquium. The admitted proposals in each track will be made available to all participants in the corresponding track to allow everyone to prepare for the discussions.



    • Arnaud De Bruyn – ESSEC Business School, France


    • Ujwal Kayande – Melbourne Business School, Australia: Marketing Research — Intermediate/​Advanced Track
    • Jaap Wieringa – University of Groningen, The Netherlands: Marketing Research — Beginner’s Track
    • Stefan Wuyts – Koç University, Turkey: Marketing Strategy — Beginner’s Track
    • Stefano Puntoni – Erasmus University, The Netherlands: Consumer Behavior — Intermediate/​Advanced Track
    • Suzanne C. Beckmann – Copenhagen Business School, Denmark: Consumer Behavior — Beginner’s Track
    starting: ending: 26.05.2015 Location: , Category:


    Conference START 26.05.2015 END

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