20th Annual Conference on Business and Marketing Strategies in Central & Eastern Europe

  • Conference Call
  • You are kindly invited to participate in the 20th Annual Conference on Business and Marketing Strategies in Central & Eastern Europe taking place in Vienna, Austria, 6—8 December, 2012. The conference is jointly organised by the Institute for Export Management at Vienna University of Economics and Business and the Department of Marketing at DePaul University, Chicago, USA.

    A primary goal of the conference is to promote an international dialogue between decision makers, business and government leaders from countries in transition and Western developed countries. The conference will present information about the process of economic transformation in Central and Eastern Europe, the stimulation of entrepreneurial activity and will contribute to the theory of global marketing; in addition, management education issues will be addressed. A central question to be raised will be if, and eventually how, the concepts of marketing and other business disciplines can be adapted for the cultivation of markets in economies undergoing transition.

    Conference Topics

    Empirical research, case studies or discussion sessions are sought which address the following topics:

    • Transition results and perspectives on the macro and micro level in CEE after more than 20 years of transition
    • Comparative analysis of conditions of market entry in CEE
    • Market entry through exports versus market entry via capital investment
    • Acquisitions as opposed to joint ventures in CEE
    • Joint Venture Management/Cultural conflicts and/or harmony of joint ventures
    • Management and Corporate governance in CEE
    • Human Resource Management in CEE
    • Competition Policy and competitive strategies in CEE
    • Consumer behavior and Marketing strategies to reach consumers in CEE
    • Industrial marketing and organizational buying behavior in CEE
    • Promotion/Advertising
    • Distribution and logistical strategies
    • Pricing and contractual policy
    • Financial strategies for opening Central Eastern in the EU
    • Case studies of experiences by foreign firms in CEE
    • Case studies of experiences of CEE companies in the process of transition
    starting: ending: 08.12.2012 Location: , Category:


    Conference START 08.12.2012 END

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    Conference Facts

    Location , Address Neubaugürtel 34-36 Category Organiser More Info Conference Website

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