11th International Congress on Public and Nonprofit Marketing (IAPNM) 2012

  • Conference Call
  • "Ethics, Sustainable Consumption and Other Current Challenges for Public and Non-Profit Marketing"

    Mykolas Romeris university together with the International Association on Public and Nonprofit Marketing, as the organizers of the 11th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM 2012), to be held in Vilnius, Lithuania, 14-15 June 2012 – invite the submission of papers on any aspect of Public and Nonprofit Marketing to be considered for inclusion in the congress.

    The congress has a twofold objective. First, to compile and edit the latest developments in the field of research in public and non profit marketing, and secondly, to gather in a discussion forum professionals and academics interested in this area of the marketing discipline.

    Conference Tracks

    The Congress is organized on 5 tracks:

    • A: Ethics and Social Corporate Responsibility in Sustainable Marketing
    • B: Challenges for Sustainable Consumption
    • C: Challenges for Public Sector Marketing
    • D: Challenges for Social and Non-Profit Marketing
    • E: Challenges for Current Marketing Practices

    Conference Topics

    The Congress focuses on the following topics:

    1. Marketing ethics in public and non-for-profit sectors

    2. Green consumer: attitudes, interests, satisfaction

    3. Contemporary consumers’ behaviour challenges

    4. Marketing techniques oriented towards various segments of green consumer

    5. Environmentally-friendly marketing practices

    6. Influence on positive public behaviours through marketing

    7. Interface between consumer’s satisfaction and social responsibility in marketing

    8. Marketing in eco-tourism

    9. Marketing in eco-pharmaceutics and natural healing

    10. Entrepreneurial initiatives and insights on social entrepreneurship

    11. Policy marketing changes

    12. Up-to-date social marketing strategies

    13. New fashioned branding in public and non-for-profit sectors

    14. Inter-organizational collaboration, win-win solutions and strategic partnerships in marketing

    15. Best practices of marketing in public and not-for-profit organizations.

    Please note that this is by no means an exhaustive list and other topics will also be considered.

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